• Getting more likes on Instagram: 9 simple methods

Getting more likes on Instagram: 9 simple methods





If you are promoting a brand, Instagram is an indispensable tool. Millions of people use this app. But it is very easy to get lost among the many posts. A good indicator of how successful your activity on the platform is are likes. Likes are not an indicator of approval from other users. Instagram algorithms focus on which posts get more likes and show them to more people. Therefore, for successful promotion, you need to know how to get more likes.

How to get more Likes

There are many different ways to succeed on this platform. We can highlight nine of the most effective and safe ones.

  1. Quality content.
  2. Hashtags and keywords.
  3. Geotags.
  4. Correct timing.
  5. Variety of formats.
  6. Targeted advertising.
  7. Native advertising.
  8. Repost your old posts to stories.
  9. Crossposting to other platforms.

Each of these methods can be considered in more detail.

Quality content

The first and most important tool for an Instagram blogger is quality control of their content. Too simple, boring posts will not attract attention. And sometimes they can even drive away your audience.

Remember that a good post is not only a beautiful text, but also a high-quality text. They should complement each other. The text should also be meaningful, not overloaded and memorable. It is better not to make descriptions too long: users lose attention too quickly.

If you have problems writing your own texts, it makes sense to turn to the services of copywriters.

Hashtags and keywords

Keywords are the words that potential subscribers can use to find you. For a clothing store, these are "dresses", "shoes", "suits". For a flower shop, these could be words like "bouquets", "flowers", etc.

Do not overuse high-frequency tags: your post will get lost among thousands of others. It is advisable to use low-frequency tags, under which there are at least 10 thousand tags, and mid-frequency tags — from 10 to 500 thousand. They relate to niche search and are more likely to attract the target audience.

Geotags

Put geotags on all your publications. On the map, it will look like a place of interest that can be visited for several reasons. For example, you sell your services there. Geotags can also be put by your clients (not necessarily bloggers) who run their Instagram pages for friends and acquaintances.

A person will see a mark on the map, read the post, look at your profile and, if they like it, subscribe.

Even if you don’t have a business, geotags still make sense. They help users who are interested in the life and blogosphere of the city. But the main factors that determine whether a person will subscribe or not are the thematic niche of the profile and the quality of the content. If all these conditions are met, this is a great way to get targeted subscribers on Instagram for free.

Correct timing

Post timing is a fairly broad question. However, it can be said that the choice of time to publish content directly depends on your audience. What are we talking about? To determine the best time to post, you must create a portrait of your target audience: gender and age, geolocation, what they are interested in, etc.

Variety of formats

To keep your subscribers from getting bored, dilute your feed with different post formats. You will see that the activity on your publications will increase. You need to combine:

  • Carousel — to keep the user on the page longer and show Instagram, like look at my good content, people spend a lot of time on it. It also allows you to organically demonstrate panoramic photos.
  • Videos — holds attention longer than just photos, increase interaction.
  • Reels — this section is essentially an analogue for TikTok. Instagram is trying to promote a new content format. The social network's algorithms are more favorable to videos made in Reels and more often display them in recommendations.

Targeted advertising

This is a useful tool that allows you to precisely target the audience that might be interested in your product or profile. To get a bunch of likes, you can promote your photos and select profile clicks as the target action. This way, users will like your other posts as well. When setting up the target, do not forget to clearly indicate the terms of the advertising campaign and limit the budget. Otherwise, it will drive you into debt, constantly writing off funds for advertising.

Native advertising

Native advertising is a popular format now, when a blogger does not directly talk about you, but reposts one of your publications or leaves something like a review post, where he mentions your profile. The blogger's subscribers rely on his authority and go to the specified account. And like it, of course.

Reposting posts in stories

A very useful way to collect more likes is reposting posts. This will work effectively: some subscribers may simply not notice your new publication due to Instagram algorithms*, so it is useful to duplicate the publication in stories.

Reposting old posts will not hurt either: this will help collect additional likes from your new subscribers and increase the reach of publications.

Crossposting

If you want your brand to be on several platforms at once, but there is no time to create original content, crossposting will come to your aid. To make it clearer, crossposting is the automatic or semi-automatic placement of one message on several platforms and services.

Conclusion

The main secret to promoting your Instagram posts to get the maximum number of likes is not to use one method, but to combine several. This way they will give a synergistic effect and attract as much attention to your content as possible.