Gathering followers on Tumblr: 4 best methods

Tumblr is a very popular and very active social network. But this platform has its own subtleties and peculiarities. Sometimes this makes promotion more difficult for it. One of the main problems is to gain the required number of followers among niche communities. Fortunately, there are several reliable methods that allow you to solve this problem.

How to attract new followers on Tumblr

Regardless of whether you run a personal blog or promote a company brand, you cannot do without followers. Tumblr has four main methods that allow you to increase your popularity on the platform:

• Active interaction with communities;
• Regular and high-quality publications;
• Beautiful design of your profile;
• Attracting users from other platforms.

Each of these methods should be considered in more detail.

Interacting with the community

The first thing you can do is like and follow other bloggers, especially successful ones. When you like other people, it shows that you are positive and will be happy to interact with other users. Also, if you are new to Tumblr, you need to fill your page with content soon. Reposting is a very good way to do this.

Remember that you need to be active, interact with your followers, and be polite at the same time. Study successful blogs to follow their example.

Quality publications

The easiest way to achieve quality content is specialization. To do this, you need to choose a specific topic. When choosing a topic, you should proceed from what you like and what attracts you. Otherwise, you will soon get bored with it or run out of ideas.

And, of course, do not forget about tags. They will help you attract the attention of users. General and common tags should be combined with more specific ones to increase reach.

Profile Design

Most people are more likely to subscribe when your blog has lots of colorful pictures. This can include your personal photos — people like it when there is a real person behind the blog, not a bot copying posts.

But there won’t be many photos, so use a variety of designs. People with a large number of followers have aesthetically pleasing blogs. There are many free and varied design themes that Tumblr offers. Take the time to choose a suitable theme for your blog. Avoid too bright and toxic color schemes.

Attracting the outside audience

A good way to increase your audience is external advertising. If you have an account on Twitter or Facebook, post a link to your Tumblr blog there. Use existing accounts in various services to invite your followers from there to your blog. You can also use promo blogs. These blogs are engaged in promoting your blog, usually in response to the fact that you subscribe to them. There are many such blogs. You can find them by typing "promo blogs" into Tumblr search, or even Google.