How to increase LinkedIn followers
LinkedIn is a social network for professional communication and development. Users on LinkedIn create their profiles with description of their professioanl experience, skills and achievements. With the help of this website you can always be in touch with your colleagues and potential employers. Colleagues can make recommendations to each other using the "Recommend" or "Support professional skills" options. Companies have separate pages with detailed descriptions of their activities and news.
How can LinkedIn be useful
LinkedIn can be useful for professionals in any sphere: law, finances, design, programming, medicine and others. Apart from them, there are also accounts for:
- students and undergraduates;
- recrouters;
- companies;
- professional organisations and associations;
- scientists and teachers;
It gives lots of opportunities for young and more experienced professionals:
- job search and career development — respond to vacancies, follow company news and receive recommendations from other users;
- networking — communicate with colleagues, clients and other professionals in your field;
- sharing your experience: the social network helps to keep in touch and create new ones;
- professional visibility — a well-filled profile, case studies and participation in discussions emphasize expertise;
- getting news: many companies use LinkedIn to publish articles and news so you will keep up to date with the latest developments and will not miss anything important;
- business development — you can find new employees, partners and customers through LinkedIn;
- various ways to promote on the social network, including an advertising account with extensive targeting options;
If you want to be successful on LinkedIn you should work on your profile and always keep in touch with your colleagues and employers.
How to enlarge followers on LinkedIn
To have more live views in your streams you should follow the rules:
- remember, that the posts are for your audience, but the profile and description are for recruiters. When you are looking for a job, you need to focus on your experience: tell about it in numbers and achievements, get recommendations. Achievements are written using the formula X-Y-Z: what I did — how or with what resources I did it — how it can be measured;
- ask former or current colleagues, contractors, partners, and managers to write you recommendations. Preferably those who have achieved success in their careers and who have LinkedIn;
- don't post texts about your leisure and chill-out - there is Facebook for this. If you are looking for a job, here is a list of topics that will come in: "How am I looking for a job", "How do I respond", "How do I make a resume", "Help, I need advice", "I responded to a hundred positions and that's what came out of it", "I went I got this feedback for the interview. What do you think?", "Give me some advice.";
- don't write about job search from a despaired position. Always be positive and optimistic, demonstrate being ready for cooperation and a wish for new experience;
- follow the shedule of posts, publish interesting and useful content regularly: usefil articles, blogs, useful tips, or research that will be useful to your audience. Make sure that your content is informative, relevant and original;
- turn on multimedia content LinkedIn provides the ability to add various multimedia content formats such as photos, videos and presentations. Use this opportunity to create engaging content and increase audience engagement. For example, you can share a video about your work or a presentation about a new product;
- be interactive: ask questions and conduct surveys - it helps to engage subscribers in a discussion and get their opinion. Create interesting questions that are related to your profession or industry, and invite subscribers to speak out. This will not only help to engage the audience, but also allow you to get valuable feedback;
- actively comment and like other users' content, express your interest commenting and liking their content. This will help you establish connections with colleagues, potential employers, and subscribers. Comment and like the content that you are really interested in, share your opinions and ideas;
- participate in groups and discussions. LinkedIn provides the opportunity to join various groups related to your industry or area of interest. Take an active part in discussions, express your opinions, ask questions and share your experience. This will help you not only attract subscribers, but also expand your professional network;
- optimize your profile: it will help subscribers get to know you better and understand what you do. Include keywords related to your profession or industry in your profile and fill in all sections with information about yourself and your work experience. Update your profile regularly and actively use LinkedIn features such as recommendations and skills;
- collaborate with influencers and experts in your industry who have a large number of subscribers and popularity. You may be interested in holding a joint webinar, mutual mention in publications or interviews with each other. This will help you attract new subscribers and increase your engagement on LinkedIn.
Even if you don't have an account on LinkedIn now you'll need this perspectively to find a better job and exchange professional experience so do all your best to get ready for making a good profile.